This issue celebrates the hardworking spirit of the road. As National Truck Driver Appreciation Week approaches, Shell Rotella is recognizing truckers' dedication with a heartfelt tribute and charitable donation. And for our farming and off-road enthusiasts, SuperTractors 2025 is right around the corner. We’ve also packed in user stories, oil advice, and a special Jiffy Lube® offer that rewards your loyalty.
Thank-a-Trucker: Tribute + Donation for Driver Appreciation Week Shell Rotella honors truckers with a tribute video debuting during National Truck Driver Appreciation Week (Sept. 14-20), backed by a $2,880 donation to the St. Christopher Truckers Relief Fund. Each message recorded at MATS became a meaningful “thank you” from the road.
SuperTractors 2025 Returns This Fall Back by popular demand! Enter your best tractor into Shell Rotella’s 5th annual SuperTractors competition for a shot at $250, 10,000 MyMilesMatter points, and a limited-edition Carhartt jacket. Winners will be announced before National Farmer’s Day, on October 11.
Product Spotlight: Shell Rotella® T5 15W-40 Built for reliability, fuel economy, and cold-weather starts—T5 15W-40 synthetic blend is your go-to oil when your pickup faces hard work on or off the road.
Jiffy Lube® Promotion: Keep Your Truck in Top Shape From now through December 31, 2025, get rewarded for protecting your engine. Customers who purchase a Shell Rotella® T6 Full Synthetic oil change at participating Jiffy Lube® locations during the promotion period will qualify for one (1) $40 Jiffy Lube® eGift Card.
Get Rewarded
Rotella Promotions
Get a $40 Jiffy Lube® eGift Card with a Shell Rotella® T6 Full Synthetic Heavy Duty Engine Oil Change!
Starting September 1, Shell Rotella® is launching a promotion for diesel pickup owners. DPU owners who purchase a Shell Rotella® T6 Full Synthetic oil change at Jiffy Lube® during the promotion period will qualify for a $40 Jiffy Lube® eGift Card.
This newsletter, we’re spotlighting summer road trip prep from influencers Decent Garage and Trucking with Tay. Decent Garage reminds followers to show their truck some love with Shell Rotella T6, available at Walmart, for smooth travels all season long. Trucking with Tay shares his own pre-road trip pit stop, stocking up for the family and grabbing his go-to Shell Rotella T6 to keep the ride steady down the highway. Both creators capture how Shell Rotella helps keep summer adventures rolling mile after mile.
On the Road Advice:
Insights from Shell Rotella Specialists
Why Do I Have to Top-Off Oil in My Engine?
Most of you probably check your oil level each day or when you fill your fuel tank. A low oil level can lead to faster oil degradation (oxidation), faster oil consumption, and potentially shorter engine life. When discussing the issue of oil consumption, we must keep in mind that there are only two ways oil is consumed in a diesel engine: Oil is either burned in the combustion chamber, or it leaks through seals or gaskets. Several factors or conditions can affect the amount of oil an engine consumes.
• Alex Lupu’s RAM 1500 stands as a rugged yet refined tribute to the freedom of the open road and the serenity of nature. Whether parked beneath golden maples or hauling gear to the next destination, Alex’s RAM 1500 is more than a vehicle—it’s a rolling reflection of crisp fall mornings and scenic escapes.
Ernie Adams - Chevrolet Silverado 3500HD Dually
• Ernie Adams’ red Chevrolet Silverado 3500HD Dually is built for heavy-duty performance, equipped with the Z71 Off-Road Package, dual rear wheels, and chrome accents that highlight its utility and style. He keeps it running strong with Shell Rotella T4 15W-40 oil, Shell grease, and Shell Extended Life Coolant—a maintenance routine that ensures durability and peak performance on every job.
Want to see your truck in the spotlight?
Message us on Facebook or Instagram with a photo of your rig and a brief description or fun story, and you could be featured in the next Shell Rotella newsletter!
Diesel Dispatch
Product Spotlight: Shell Rotella® T5 15W-40
Balanced Protection for Hardworking Engines
Looking for an engine oil that delivers reliable performance with enhanced wear protection and fuel economy benefits? Shell Rotella® T5 15W-40 Synthetic Blend is engineered to help keep your engine running smoothly—whether you're managing a fleet or working your truck hard on the road.
Shell Rotella to Debut “Thank-a-Trucker” Tribute Video with Donation to St. Christopher Truckers Relief Fund During National Truck Driver Appreciation Week
In celebration of National Truck Driver Appreciation Week (Sept. 14‑20), Shell Rotella will debut a special tribute video honoring the professional drivers who keep our country moving. The video features a collection of heartfelt messages recorded by attendees at the 2025 Mid-America Trucking Show as part of the brand’s “Thank-a-Trucker” campaign.
Meet Adam Kimball—our third place Show Truck winner at #SuperRigs2025 and a first place champion when it comes to engine care. From his early ‘90s rigs to the latest additions in his fleet, Adam has one secret weapon: Shell Rotella® T6 Full Synthetic.
Read below and head to WhatIsPC12.com to explore the latest updates on this industry-shaping innovation. Stay informed and ahead of the game!
Technology Demonstration & Field Trials: Paving the Way for the Next Generation of Diesel Engine Oils
As diesel engines evolve to meet more stringent emissions regulations and operate under increasingly demanding conditions, the engine oils that protect them must keep pace. A critical part of the development of PC-12 engine oils is the technology demonstration period.
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