MyMilesMatter

Shell Rotella Newsletter

	Issue 21, 2025

In this issue
This newsletter salutes the heart of the highway—America’s truck drivers. As we gear up for National Truck Driver Appreciation Week, Shell Rotella is doubling down on gratitude with a heartfelt tribute and meaningful donation to drivers who keep the country rolling. Plus, we’re spotlighting incredible stories from the road, giving you the latest on PC-12 engine oil innovation, announcing the return of SuperTractors for 2025, and rewarding you with a free night of truck parking in our latest promotion. Trucker Salute: National Driver Appreciation Week Shell Rotella is saying “thank you” with a special tribute video and a $2,880 donation to the St. Christopher Truckers Relief Fund. This campaign honors the voices and sacrifices of 72 drivers who shared messages of gratitude at MATS 2025. SuperTractors 2025: Get Ready to Roll! Our 5th annual SuperTractors competition launches ahead of National Farmers’ Day on October 12. Enter your pride and joy for a shot at the title, fan-voted prizes, and serious bragging rights. Hardworking Synthetics: Adam Kimball’s Story Meet a SuperRigs Best in Show winner who keeps his entire 23-truck fleet running on Shell Rotella T6. It’s not just oil—it’s a way of life. Calendar Pride: SuperRigs July-September Honorees Celebrate the stories and style behind this quarter’s featured SuperRigs calendar trucks—from family tributes to off-road workhorses. New! Free Night of Truck Parking on Shell Rotella^® From September 1 to October 31, 2025, when you purchase a minimum 11-gallon Shell Rotella^® T6 Full Synthetic or T5 Synthetic Blend heavy duty diesel engine oil change at participating locations, Shell Rotella^® will give you up to $300 in Truck Parking Club Cash, which is good toward overnight parking at participating Truck Parking Club locations.

Get Rewarded

Rotella Promotions

Only 2 Months Left! Don’t Miss Out on the 2025 Rotella National Promotion!

There’s still time to earn up to $40 in Mastercard Virtual Reward Cards just for choosing premium Shell Rotella products! The 2025 Rotella National Promotion is in full swing, and it’s your chance to be rewarded for doing what you already do best: giving your engine the protection it deserves.

Get a Free Night from Shell Rotella^® with Truck Parking Club!

From September 1 - October 31, 2025, when you purchase a minimum 11-gallon Shell Rotella^® T6 Full Synthetic or T5 Synthetic Blend heavy duty diesel engine oil change at participating locations, Shell Rotella^® will give you up to $300 in Truck Parking Club Cash, which is good toward overnight parking at participating Truck Parking Club locations.

Hear from Rotella Users

#RunsOnRotella

This newsletter, we’re spotlighting summer road trip prep from influencers Decent Garage and Trucking with Tay. Decent Garage reminds followers to show their truck some love with Shell Rotella T6, available at Walmart, for smooth travels all season long. Trucking with Tay shares his own pre-road trip pit stop, stocking up for the family and grabbing his go-to Shell Rotella T6 to keep the ride steady down the highway. Both creators capture how Shell Rotella helps keep summer adventures rolling mile after mile.

Trucker Salute:

SuperRigs Calendar Feature

On the Road Advice:

Insights from Shell Rotella Specialists

Why Do I Have to Top-Off Oil in My Engine?

Most of you probably check your oil level each day or when you fill your fuel tank. A low oil level can lead to faster oil degradation (oxidation), faster oil consumption, and potentially shorter engine life.
When discussing the issue of oil consumption, we must keep in mind that there are only two ways oil is consumed in a diesel engine: Oil is either burned in the combustion chamber, or it leaks through seals or gaskets.
Several factors or conditions can affect the amount of oil an engine consumes.

Pictures from The Road

Mike Burkholder - 2016 Kenworth W900L

• Mike Burkholder’s long-hood Kenworth is a study in classic elegance brought up to modern show-truck standards. Cloaked in a rich metallic mocha and slashed with gold striping that flows from hood to sleeper, the W900L commands the highway with a stretched wheelbase, mirror-bright Texas bumper, and towering chrome 8-inch stacks. Hand-polished tanks, deck plates, and half-fenders sparkle beside the smooth-sided, high-shine van trailer that mirrors the landscape as it rolls. From the recessed LED cab lights to the precision-cut stainless trim, every detail speaks to Mike’s dedication to craftsmanship and the pride of a driver who turns heads whether he’s easing onto a fairground lot or hauling freight across state lines.

Adriaan Hengstmengel - 2007 GMC C5500 Service Truck

• Adriaan Hengstmengel’s GMC C5500 blends work-site muscle with polished curb appeal. The crisp white cab carries sky-blue accent stripes and H-BAR Rock Co. Ltd. livery, while a purpose-built utility body—diamond-plate clad and packed with organized compartments—houses everything needed for on-the-spot repairs. Up top, a Cobra 5500 knuckle-boom crane stands ready to hoist, the stout front bumper-winch combo hints at off-road rescues, and mirror-like Alcoa wheels add a flash of show-truck shine. Equal parts mobile workshop and rolling business card, Adriaan’s C5500 proves that capability and presentation can ride on the same set of wheels.

Want to see your truck in the spotlight?

Message us on Facebook or Instagram with a photo of your rig and a brief description or fun story, and you could be featured in the next Shell Rotella newsletter!

Diesel Dispatch

Product Spotlight: Shell Rotella^® T5 15W-40

Balanced Protection for Hardworking Engines

Looking for an engine oil that delivers reliable performance with enhanced wear protection and fuel economy benefits? Shell Rotella^® T5 15W-40 Synthetic Blend is engineered to help keep your engine running smoothly—whether you're managing a fleet or working your truck hard on the road.

Spotlight:

Thank-a-Trucker

Shell Rotella to Debut “Thank-a-Trucker” Tribute Video with Donation to St. Christopher Truckers Relief Fund During National Truck Driver Appreciation Week

In celebration of National Truck Driver Appreciation Week (Sept. 14‑20), Shell Rotella will debut a special tribute video honoring the professional drivers who keep our country moving. The video features a collection of heartfelt messages recorded by attendees at the 2025 Mid-America Trucking Show as part of the brand’s “Thank-a-Trucker” campaign.

Spotlight:

Hard-Working Synthetics

Hardworking Synthetics: Adam Kimball’s Story

Meet Adam Kimball—our third place Show Truck winner at #SuperRigs2025 and a first place champion when it comes to engine care. From his early ‘90s rigs to the latest additions in his fleet, Adam has one secret weapon: Shell Rotella^® T6 Full Synthetic.

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