SuperRigs 2025 brought together the most amazing rigs and passionate drivers at Atlanta Motor Speedway—and we’ve got all the highlights just for you. Whether you came to the show or missed the action, now’s your chance to catch up and get inspired. Plus, we’ve packed this issue with practical advice, product updates, and a can’t-miss promotion for diesel pickup owners.
SuperRigs 2025 Recap Catch up on everything from this year’s ultimate truck beauty contest—winning builds, calendar stars, and the stories behind the chrome.
$40 Gift Card Offer with Rotella® T6 Oil Changes Get rewarded just for protecting your engine! From now through July 31, get a $40 digital gift card when you purchase a qualifying Shell Rotella® T6 Full Synthetic oil change at participating locations.
Product Spotlight: Shell Rotella® T6 5W-40 When your pickup works hard, you need oil that works even harder. Discover the benefits of Shell Rotella’s most advanced full synthetic formula, built for fuel economy, extreme temperature protection, and maximum performance.
Summer Maintenance Tips for Diesel Pickups From wipers and filters to coolant and tire wear, here’s your essential summer checklist to keep your diesel pickup running strong in the heat.
What’s Coming with PC-12 Engine Oils Stay ahead of the curve with the latest on PC-12—next-gen diesel engine oils designed to meet stricter emissions standards without sacrificing protection.
This summer’s looking hot, but Shell Rotella has everything you need to keep your truck cool, clean, and road-trip ready.
Spotlight:
Check Out the SuperRigs 2025 Recap Video
Get Rewarded
Rotella Promotions
Experience the Rotella® Difference - and Get Rewarded
Shell Rotella® has an exciting national promotion that gives consumers even more reason to choose premium performance. From April 1 through July 31, 2025, customers who purchase a Shell Rotella® T6 Full Synthetic heavy duty diesel engine oil change at a participating location will receive a $40 digital gift card — their choice from a wide range of top lifestyle brands.
This promotion is designed to drive value, reward loyal customers, and generate new business for installers across the country.
This year’s Shell Rotella SuperRigs at Atlanta Motor Speedway wasn’t just packed with stunning trucks—it also brought out some of your favorite trucking influencers! Tarik (@tarik_alaminii) took home the People’s Choice Award and shared his excitement, saying, “Bringing home some more hardware! Had a great time down at SuperRigs and can’t wait until next year!” Meanwhile, Trucking with Tay (@truckingwithtay) brought the whole family along and had an amazing time! From awards to meet-and-greets, SuperRigs 2025 was one for the books. #Runsonrotella
On the Road Advice:
Insights from Shell Rotella Specialists
Summer Truck Maintenance: A Seasonal Refresh for Diesel Pickup Trucks
As spring gives way to summer, now is the perfect time to inspect and maintain your truck to ensure it’s in top condition for the warmer months ahead. Harsh winter weather can take a toll on various components, so a thorough seasonal checkup can help prevent costly repairs and keep your truck running efficiently.
Product Spotlight: Shell Rotella® T6 Full Synthetic 5W-40
Maximum Protection Meets Full Synthetic Performance
For drivers who demand the best, Shell Rotella® T6 Full Synthetic 5W-40 delivers advanced protection, fuel economy benefits, and outstanding engine cleanliness—backed by the power of full synthetic technology.
SuperRigs 2025 Recap: A Legendary Weekend at Atlanta Motor Speedway
The engines roared and the chrome gleamed as Shell Rotella® SuperRigs® 2025 rolled into the iconic Atlanta Motor Speedway from May 29-31. The 43rd annual celebration of hard work, horsepower, and hometown pride brought together the finest working trucks in North America—and did not disappoint.
Meet Ben, a self-taught mechanic and dedicated trucker whose passion for diesel engines and craftsmanship has shaped his career. Starting as a farm truck driver, Ben transitioned into trucking full-time, now running an 08389 Peterbilt with a 6NZ Cat engine across the Mid-Atlantic region.
The Science Behind PC-12: Advancing Engine Oil for Modern Diesel Engines
The trucking industry is preparing for the next evolution in diesel engine oil with the development of the PC-12 engine oil category. Designed to succeed the current API CK-4 specification, PC-12 oils are being engineered to enhance oxidation performance, wear protection, and aftertreatment compatibility to meet the demands of modern diesel engines and stricter emissions regulations. But what goes into creating these next-generation engine oils, and how are they tested to ensure performance?
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